Turn Strangers Into Ideal, Paying Clients by Creating an Irresistible Signature Quiz

(without the overwhelm of having to figure it out all by yourself)

• Have you ever experienced a “freebie” that doesn’t convert - all you hear are crickets?!?!
• Have you posted ads that bomb - and you thought were PERFECT?!?!
• And worst of all, your email list doesn’t grow but your ad spend does!!!

I’m looking for 20 online business owners who want to rapidly grow their email list with high quality leads, people who are a perfect fit for what you offer.

These Founding Members will be rewarded with HUGE SAVINGS - at more than a 60% reduction from the program cost when it next launches - and an intimate, coach-led, “get-it-done” experience.

Here’s the thing… In order to run a profitable online business:

• You need to know who you want to help
• You need to know what you can do to help them
• You need to know how to find them
• You need to connect to them in a fun and non-salesy way

And you’ll get these things NAILED in my brand new Second Half CEO School™, where you’ll learn, in 12 short weeks, the specific pain points of your ideal client, how to find them, and how you can immediately connect with them and help meet their needs - all by using the most engaging, highest converting lead magnet that will create instant desire for what you sell, A QUIZ!!!

"Laurie! That sounds complicated!"

It really isn’t. In fact, I hesitated on creating my own business for far too long because I thought it was too hard and it felt so overwhelming, but once I found a coach who taught me the marketing and messaging strategies behind irresistible offers, and then discovered the magic of quizzes, it became so fun and easy!!!

Just knowing the who and the what of my business wasn’t enough! I couldn’t sell a $19 course!

I struggled to find the right people, trying many different tactics and “freebies” to connect with prospective clients.

I tried free Facebook Groups. I tried free webinars. I tried a free 5-day action plan. I tried ads to sign up for my newsletter. SO.MANY.THINGS. And the only result: tons of frustration.

Until I found the magic of quizzes!!!

And what’s so sad is that after I first heard about the effectiveness of quizzes, I still wasted another 6 months on the silly strategies that weren’t working!!!

My “Busy Doer” attitude was that a quiz was too hard and it would take up too much of my time, but what I learned is that my business would have grown so much faster if I hadn’t been spinning my wheels on low-converting strategies.. Lesson learned!

It’s been a GAME-CHANGER!!!

I’m seeing a 900% return on my investment!!!

(That's $9 of profit for every $1 I’ve spent!!)

Which of the following results gets you most excited?

• Truly understand the struggles and pain points of your ideal client so they feel you get them and are eager to hear more from you, see what you offer, and work with you
• Effortlessly build your high quality email list for well under $1 per lead
• Experience significant revenue growth by introducing follow up paid offers to your list
• Gain valuable insight into the needs of your ideal audience’s problems to help improve your products and messaging

The Second Half CEO School™, which I’m offering only to women entrepreneurs over 50, will save you from the time-consuming lesson of building your list slowly and with the wrong kind of leads using my new Quiz for P.R.O.F.I.T.™ method, a 6 step process that will teach you how to ideate, create and launch your signature quiz to your ideal client.

This is the secret audience- and revenue-growth tactic that few others are doing...

And I believe, if you’ve read this far, that having an experienced coach and seasoned quiz creator to WALK YOU THROUGH the proven process to creating, building and launching your quiz to rapidly grow your business is exactly what you need,

During the 12 weeks, you’ll receive live training, coaching, online community support, AND access to training material in my training portal as you go through the Quiz for P.R.O.F.I.T.™ method, which includes the following foundational pillars:

Promotions - Learn how to set up a quiz ad to avoid having to spend thousands on an ad expert.

Results - Understand how to interpret your quiz data so you can assess quiz performance.

Originate - Brainstorm how to come up with your quiz idea, title and questions to make your quiz compelling.

Funnel - Plan your prospective client’s experience after taking the quiz to further develop a connection.

Identities - Learn how to come up with the different “struggling” avatars for your ideal client so they feel you “get” them and might be able to help them get unstuck.

Technology - Hear about the various tools and feel confident in picking the right ones to reduce overwhelm.

The teaching component of the 6 pillars of the Quiz for P.R.O.F.I.T.™ method will be laid out in 4 different phases as follows:

Ideate: Originate & Identities - Weeks 1 & 2 

• Determine WHO your ideal client is
• Define the transformation you offer your client
• Identify your ideal client’s struggles
• Come up with your signature quiz (Identities, Title, Questions & Responses)

Plan: Funnel & Technology - Weeks 3 & 4

• Map out your funnel
• Determine next steps after quiz is taken (Call to Actions, Email sequence, etc)
• Learn about the different pieces of technology you need
• Select the tools you need

Build: Promotions - Weeks 5-7

• Create your quiz with the tool you’ve selected
• Create email follow up sequences
• Create landing and thank you pages, if you have any click-through actions at end of quiz
• Determine your ad budget
• Create your quiz ad and begin promoting it

Execute: Results - Weeks 8-12

• Learn the various metrics and how to interpret them
• Monitor the performance of your quiz ad and follow up sequences
• Collect & report your quiz data
• Optimize as needed

How would it feel to have STRANGERS on the internet freely sharing their quiz results, telling you that they are YOUR PERFECT CLIENT based on what they've learned from taking your quiz?!?!

And then, here's the best part!!! They join your email list where you can further connect with them!!!

Connecting with ideal clients and watching your email list (and revenue) grow is what makes a business so much FUN!!!

So if you're ready to have more fun in your business...